Top 5 Drive Thru Pain Points

Over the last few months we have been taking with owners and operators about their drive thru needs and challenges. As we listened we discovered a few trends: staffing issues, long drive thru lines, Meal Matching, slow service and fumbling with app in the drive thru line.

Challenge #1- Staffing shortages

People are the heart and soul of any company. Get the right people on the bus and in the right seats is a recipe for success. The drive thru is no exception. The drive thru is only as fast as your slowest employee. Listening and caring for your team members is vital to retention and for your team members to be recruiting the best on your behalf. Creating a workplace filled with fun, friends, faith and food can attract high quality people with Character. Are you the boss or manager you would like to work for?

Challenge #2- Long Lines

The drive thru has always struggled with keeping the wheels moving in the Drive Thru line. One solution has been expanding lanes to accommodate more customer using the drive thru. The challenge with this is the space to expand. We have seen the drive thru grow by companies expanding their order windows using staff to take orders. Sometimes when customers see the long lines they just drive away. Keeping track of each drive thru interaction can be a challenge to make sure the right customer get the right order.

Challenge #3- Meal Matching

High output Drive Thru often struggle to get the right order with the right customer. I have heard from countless Drive Thru users frustrated to drive away and realise they have wrong order. Meal Matching and quality control help build customer retention. When a customer knows you get the order right every time they are happy to give you repeat business.

Challenge #4- Slow Service

Large orders and food made fresh service often struggle with speed. The drive thru team members can have moved customers through but the food prep is what slows the order down. Having a Smart Drive Thru timer can the team stay focused on delivering the best personalised service. When customers know they have been remembered and valued they will give you grace on your speed.

Challenge #5- Apps in the Drive Thru line

I was talking with a high drive thru user. He mentioned how frustrating having to open the brand app while trying to navigate the drive thru. With the 5THRU smart timer once integrate with your app we can identify the user using LPR. Automatically we can ID them and give them the loyalty points with every visit.

At the end of the day the Drive Thru is a chance for brands to treat people not as a number but as a person. Carefully caring for staff and customers is the job of all managers and owners. Customers will give you the benefit of the doubt and will keep coming back for more excellent service.

Check out www.5THRU.COM
info@5thru.com

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