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Introducing the Drive-Thru Accelerator
5thru uses the security cameras of the drive-thru to identify customers before they get to the order panel, allowing for
- Personalized Experiences
- Individualized Upsells
- Automated Payment
Personalized Experiences
Individualized Upsells
Automated Payment
How It Works
1
License Plate Recognition
Security Camera
Scans license plate and pulls up customer profile – one camera per drive-thru lane
2
Personalized Experiences
AI Upsell Recommender
Displays personalized scripts for upsells based on order history
3
Drive-Thru Accelerator
Card Capture
Automates payment with a one-time customer swipe for all locations to increase throughput
5thru in the News
Zero Friction Boarding
- Simple customer opt-in
- No marketing campaigns
- No apps
As simple as asking:
"Would you like to keep your card on file?"
AI-Based Recommender
- Find correlations between order history and products more likely to convert
- Create a "feature product" for each dietary profile
- Create better menus that fit customer profiles
“Welcome Back Bob! We have great new multi-grain bagels. Would you like to add one to your usual coffee today?”
Benefits
Faster Line = More Customers
Increased throughput reduces line time by up to 55% – faster than an app
No Wallets, Cash, or Apps Needed
Pre-set customer profiles & automatic payment speed up the order process
Greater Customer Service
Knowing your customers as they drive up, allows your staff to personalize service
And Also Bigger Tickets
With order history & and the current order visible, staff can suggest better upsells
In-Vehicle Voice Ordering & Engagement
- Orders can be placed via voice control
- Orders can be viewed on a vehicle’s console
- Talk to customers inside vehicles with voice activated systems
- Generate brand loyalty & integrate with current loyalty programs
Solving Drive-Thru Challenges
Some Customers Don’t Drive Through, They Just Drive Away
1
Long Lines & Wait Time Change Our Minds
5thru Solution:
Pay-by-Plate
2
Can’t Use Order-Ahead Apps While Driving
5thru Solution:
In-Vehicle Voice Ordering
3
Impersonalized Experiences in a Personalized World
5thru Solution:
Personalized Experiences
About 5thru
5thru provides the missing link for in-vehicle customer engagement. Using innovative vehicle license plate identification technology tied to order history, AI recommender and automatic payment, there’s a solution that adapts to both the consumer and businesses’ changing perceptions of convenience.
5thru offers a range of drive-thru retailers a deeper way to engage, serve and speed service with efficiency, accuracy and automation.
Expertise
- Full range of experience with point-of-sale, payments, security & compliance
- Experts in mobile engagement and simplified customer experiences
- Patent on Drive-Thru Vehicle Identification via License Plate Recognition
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