The Drive-Thru Reimagined

Simplifying the Busy Drive-Thru

5thru Customer Profile builder uses 5thru cameras to identify customers vehicles as they enter your drive thru or curb side pickup, allowing for:

  • Personalized Experiences
  • Individualized Upsells
  • Automated Payment
  • Meal Matching

Personalized Experiences​
Meal Matching
Individualized Upsells
Automated Payment

How It Works


Customer Profile Builder

5thru Camera

Scans vehicle and pulls up customer profile – one camera per drive-thru lane


Personalized Experiences

AI Upsell Recommender

Displays personalized scripts for upsells based on order history


Drive-Thru Accelerator

Card on File

Automates payment with a one-time customer swipe for all locations to increase throughput 

Meal Matching

  • Never get an order wrong
  • Quickly and easily identifies customers who ordered ahead
  • The system never sleeps, working 24/7, in the harshest environments
  • Provides the exact location of each customer in the Drive-thru lane

Zero Friction Boarding

  • Simple customer opt-in
  • No marketing campaigns
  • No apps

As simple as asking:

"Would you like to keep your card on file?"

AI-Based Recommender

  • Find correlations between order history and products more likely to convert
  • Create a "feature product" for each dietary profile
  • Create better menus that fit customer profiles

“Welcome Back Bob! We have great new multi-grain bagels. Would you like to add one to your usual coffee today?”


Faster Line = More Customers

Increased throughput reduces line time by up to 55% – faster than an app

No Wallets, Cash, or Apps Needed

Pre-set customer profiles & automatic payment speed up the order process

Greater Customer Service

Knowing your customers as they drive up, allows your staff to personalize service

And Also Bigger Tickets

With order history & and the current order visible, staff can suggest better upsells

Solving Drive-Thru Challenges

Some Customers Don’t Drive Through, They Just Drive Away


Long Lines & Wait Time Change Our Minds

5thru Solution:

Card on File


Staffing Challenges

5thru Solution:

Drive thru Automation


Impersonalized Experiences in a Personalized World

5thru Solution:

Personalized Experiences

About 5thru

5thru provides the missing link for in-vehicle customer engagement. Using innovative Customer Profile builder and identification technology tied to order history, AI recommender and automatic payment, there’s a solution that adapts to both the consumer and businesses’ changing perceptions of convenience.

5thru offers a range of drive-thru retailers a deeper way to engage, serve and speed service with efficiency, accuracy and automation.


  • Full range of experience with point-of-sale, payments, security & compliance
  • Experts in mobile engagement and simplified customer experiences
  • Patent on Drive-Thru Vehicle Identification via License Plate Recognition

Contact Us

5thru Executive Team

James Clifford

James has leadership experience leading governance boards, growing enterprises and start ups. As a visionary leader James wants to change the world one drive thru at a time.

Dan McCann

Dan founded 5Thru Inc in 2018 after realizing that the drive thru was in desperate need of a better user experience. He previously founded NetSecure, a payment security and point of sale company, and has previously served as the CTO of multiple POS companies

Jeff Park

Jeff is an experienced mobile point of sale professional, and loves to find creative ways to ensure our customers (and more importantly their customers) are always successful.

Ankit Gupta

Ankit is a brilliant technological genius and the leader behind most of 5Thru's core technology.

12600 Deerfield Parkway
Suite 100
Alpharetta, GA

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